A few years ago I received a letter in the mail from the national sales manager of a manufacturer we represented. The letter, mailed to several hundred companies, had misspelled words, a typo and a dangling participle. Being unable to resist temptation, I graded the letter with a red pen and mailed it back to the writer with a score of 65!
I received a bulk email this week from a person in a similar position with another manufacturer. This email, like the letter, had typos and a dangling participle. I was tempted to grade this email too, but I was busy, so let it go.
Before you send correspondence to a large group of clients or customers, use spell check. Also, ask someone else to proofread your final product before you press “Send.” Your customers will be grading your work in their minds – even if they don’t return your correspondence with a failing grade.